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This web site westcoasthvac.com has the following on the homepage, "The Insight homepage design features page blurbs and imagery that gives viewer the scoop on your business." We noticed that the website also said " This page blurb should contain between 90-100 words." It also said " Reel in viewers with quick and compelling text that explains who you are and what youre all about. Try not to get too detailed here because your About page can take care of all that. Need help creating content for your homepage? Use the following questions for inspiration Who are you? What differentiates you from your competitors? 421 N Cota St,." The header had West Coast HVAC as the highest ranking optimized keyword. It is followed by Corona, West Coast Copper and Supply, and heating which isn't as ranked as highly as West Coast HVAC. The next words westcoasthvac.com used was air conditioning. copper linesets was included but might not be viewed by search parsers.